From your textbook:

• NCAA.org:  Gets you to Revenues and Expenses of Division IA Programs, eventually-- Using the Media and Events pull-down menu, click on "NCAA Publications" then under the Other Publications heading click "Research" then under the headings at the top of the page click "Revenues and Expenses." Here is the most recent version covering 2004-2008 (PDF).  Past versions:  1997 (PDF),  2002-2003 (PDF), 2004-2006 (PDF).  There is also a version aggregated at the conference level (sigh), 1993-2002 (PDF).
• Early NCAA TV Fears (PDF):  The article mentioned in your textbook.
• Conference Shuffles (MSWord):  A nice graphic image of the history of conference realignments.
• Unequal Revenue Sharing :  The complications created in the Big 12.
• Big 12 Athletic Director Pay (MSWord):  The article referred to in you textbook.
• Racial and Gender Report Cards and More:  Now published at the Institute for Diversity and Ethics in Sport, DeVos Sports Business Management Program, University of Central Florida.
• National College Players Assocation:  Formerly, the College Athletes Coalition.  The home page of the organization covered in your text.  And here is what they are up to, lately-- antitrust lawsuit to raise grants-in-aid to the full cost of attendance.

College Sports Links, Current Topics:

• Prof. Colombo on Tax Exempt Status and College Sports (PDF): Penetrating and insightful rebuttal to those who think this could ever be revoked.
• Southwest Conference AD Pay (MSExcel):  Includes longevity and budget.
• State Governors and College Coaches Pay Comparison  (MS Excel):  State by state comparison, 2007.
• Most Valuable College Football Teams:  From Forbes; but there is something quite wrong with this whole idea.  Can you tell what it is?
• College Athletic Spending; A Quiet Crisis:  According to NCAA President Myles Brand.  One can argue with the "arms race" analogy but there have been a couple of casualties, Wichita State University football and the entire athletic department at Northeastern Illinois University.
• Economic Impact Assessment of Big 10 Football Games in Michigan (PDF):  Why might the estimates in this report be biased upward?
• Bowl Revenue Sharing, 2000-01 (MSWord):  How much do teams get to keep?  How much is shared?
• March Madness Pays! (MSWord):  At least for Mizzou and KU in 2002.
• The BCS for Dummies (MSWord):  Six steps to maddening comparisons.
• Pay for Play Exploitation Calculation (MSExcel):  A quick and dirty look from ESPN.com.
• The Nebraska Senator That Wants To Pay College Players:  from Milan Simonich at the Pittsburgh Post-Gazette.
• If You Don't Pay the Players, Where Does the Money Go?:  This article suggests that the NCAA amateur requirement sends the money to coaches of development squads at the AAU level.
• More on Athletic Director Pay:  Gene Smith moves from Arizona State to Ohio State and doubles his compensation.  And other interesting examples.  From the Jacksonville Times-Union.
• Coaches' Pay at the University of Maryland (MSWord):  from the Baltimore Sun.
• Coach's Pay at Virginia Tech:  Can you answer the question, "How can the VT coach be worth $2 million?"  From the Washington Post.
• Coaches Pay Division IA Football:  An astonishing data base from USAToday.com.
• Coaches Pay March Madness 2006:  From USAToday.com again.  Here is an MSExcel file.
• Curbing Coaches Mobility :  Buyouts for remaining years are becoming more common.
• NCAA Basketball Tournament Success and Pay Raises :  At USAToday.com.
• NCAA March Madness Money, University Profits, and Estimated Player Earnings:   Chris Isadore strikes again from CNNMoney.com.
• Title IX Kills Men's and Women's "Non-Revenue Sports?  From USAToday.  What do you think really is the reason this is happening at James Madison University?  [Additional background at The Washington Post.]
• Women's Programs Trail Men's in Funding:  A recent Women's Basketball Coaches Association survey on resource differences for men's and women's sports and coaches.
• 2003 Fiesta Bowl Impact Study (MSWord):  From the MBA Sports Business Program and Center for Business Research, Arizona State University.  What's your assessment?
• 2003 Holiday Bowl Impact Study (PDF):  By Marketing Information Masters, Inc.  What's your assessment?
• Husky Stadium Economic Impact (PDF): Let's see, we already have the Huskies there and they are going nowhere; but the stadium has an additional value?  And here's a Subsidy Justification Argument  from the UW President.
• Economic Impact of the 2007 Chik-fil-A Bowl:  There also is included the income/expense report of the bowl.

College Sports Links, Additional Data:

• NCAA On-Line: Especially, check out the opinions pages on the On-Line version of the NCAA News.
• NCAA Infractions Data Base:  NCAA Divisions I, II and III legislation, legislative proposals and searching major infractions cases.
• The Knight Commission Page:  The latest assessments of college sports by an esteemed independent commission.  Click on "Reports" (you'll probably really enjoy the report by economist Robert Frank).
• The Empirical Effects of College Sports (PDF):   Controversial report exploding 10 myths about the economics of college sports.  Includes a slide show.
• Bowl Results, Attendance, and Payouts :  Since 1995-96, courtesy of infoplease.com.  Just click on "College Football."
• Bowl Payouts 2002 and 2003 (MSExcel):  To augment the file above.
• Bowl Payouts and Distribution by Conference 2004-05 (MSExcel):  To augment the file above.
• Bowl Payouts 2005-06 (MSExcel):  To augment file above.
• Bowl Payouts 2006-07 (MSExcel):  To augment file above.
• Bowl Payouts 2007-08 (MSExcel):  To augment file above.
• Bowl Sponsors, 2003-04 (MSExcel):  Just where those bowl titles come from.
• March Madness Distributions, 2002 and 2003 (MSExcel):  And here's how much, by conference!
• March Madness TV Rights Fees (MSExcel):  The major source of all the bounty!  From the late 1980s to the present contract running to 2014.
• NCAA TV Deal with CBS (MSExcel):  From Sports Business Journal.
• NCAA Sponsors, 2004 (MSExcel):  From Sports Business Journal.
• Big 6 Conferences, Revenues and Distributions, 2001-02 (MSExcel):  From SBJ.
• IndyStar NCAA Financial Reports Database for 2005:  By Mark Alesia.  This really is an interesting tool, even if it is only for one year.  You can also get an MSExcel version here (supplied by Mark as we chatted extensively as he put the tool together).
• Equity and Spending in College Sports:  The federal compliance information collection; look up income-expense break outs for any member NCAA school, starting in 2001.
• Revenues and Spending, by Gender, in College Sports:  Athletic department revenues and expenses as required by the Equity in Athletics Disclosure Act, 1997-98 through 2000-01.  These data augment the information at the preceding Equity and Spending link  which start 2001.  Subscription required.
• Sears Cup Data (MSExcel):  The Sears Cup honors the combined best athletic/academic colleges in the U.S.  Interesting revenue, expense, salary and other statistics about these programs.

I'm working on a comprehensive treatment of college sports business data, coming soon to the Sports Business Data Pages!