From your textbook:

• High School Sports Participation, 2007-08: One of the determinants of fan demand-- the games we play as kids.  From the National Federation of High Schools. New surveys are out for 2008-09 and 2009-10. And I'll throw in High School Sports Participation Choices, 2002 (PDF).
• Bill Veeck Baseball Hall of Fame Area:  You can tell I'm a big fan of Mr. William Louis Veeck, Jr.  Maybe you'll agree after you make this visit. Here's Bill Veeck: A Man for Any Season.

Demand and Sports Revenue, Current Topics:

• ESPN-Seton Hall Sports Poll 2009:  Steroids and how they matter; finally somebody asks the fans!  There also was an ESPN article/video presentation .
• MLB Team Owners Respond to the Economic Downturn:  At MLB.com.
• The Most Recent MLB Variable Ticket Pricing Plan:  Cleveland Indians.
• Toughest Waiting List in Sports (2007)  The Washington Redskins, 155,000 wait in line for season tickets.  You can also check the top 20 toughest waiting lists.
• Junior Hockey Clubs are Victims of "Senator-mania":  A nice observation on substitution and demand.
• Playoff Revenues in MLB:  The Mets collapse suggests the value of the playoffs to MLB teams is tens of millions of dollars.  Chris Isadore, USAToday.com.
• The Mitchell Report, 2007:  If fans care about cheating, here are the culprits identified in the report commissioned by MLB.
• Fantasy Sports On-the-Job Costs:  An interesting insight into the demand for sports.  Reuters.com.
• Chicago is the Best Sports City, 2010.  According to SportingNews.com.
• County and City Data Book :  Demographic data you can use to compare the underlying determinants of demand, especially population and income.
• Pricing the Super Bowl (PDF):  Economist Alan Krueger's observations on pricing Super Bowl tickets; a bit dated but timeless in the economic observations.
• MLB League-wide Variable Ticket Pricing Results (Excel):  2003 comparisons of attendance for special-price and other games.
• Teams Competing in the Ticket Resale Market:  Another form of price discrimination?  How can you tell?
• Do Fans Care about Cheating?:  A thoughtful article by Jim Armstrong, Denver Post.

Don't forget the attendance and revenue data at the Sports Business Data Pages!