From your textbook:

• ESPN-Seton Hall Sports Poll 2009:  Fan attitudes toward player pay (there also was an ESPN Poll that was mostly about performance enhancement choices, but they did touch on the pay issue).  An additional "fan attitude" survey on pay appeared at Rasmussen Reports but you'll need to pay.
• The Sporting News' Power 100, 2006:  Listed by The Sports Business Daily.  A newer list from a different source:  BusinessWeek Power Players (100), 2007.
• Forbes' Top 100 Celebrities, 2006:  I sorted by pay for you already.
• Consumer Movements:  We the Fans (very old), League of Fans (founded by Ralph Nader), SportsFans.org.

Business and Economics of Sports, Interest Items:

• SuperBowl Patriots' coach Bill Belichick :  An economics undergraduate makes good (from the NYT; you'll need to register for free).
• Sports Economics Hits the Field:  USAToday perspective on the growth of sports economics as a separate subject area.

Fun Stuff:

• Who's On First?:  Youtube Video of the zany bit by Abbott and Costello (Audio File Only).
• Casey at the Bat:  Ernest Lawrence Thayer's classic.
• The King James Version Bible Baseball Game:  A former student, Laurel (VanBrunt) Magee, sent this biblical baseball collage to me.  MSWord file.
• Terence Mann's Soliloquy from Field of Dreams:  "One constant through all the years, Ray, has been baseball..."  Youtube video.
• Baseball and Football:  by George Carlin.  Youtube Video.